A design brief is an integral step in the creative process—it ensures that you and your designer(s) are on the same page. It allows you, the client, to specify exactly what you are looking for.
What to include:
• Company profile, (e.g.: the industry, size, etc.)
• Objectives (are you hoping to: generate sales, expand your audience, etc.)
• Explain what is happening in the company to bring about your current design needs
• Your target audience (sex, age, occupation, location, income)
• Budget range
• Time frame
• Competitors
• Design examples: imagery, colors, typography, any inspiration that may indicate what you are looking for aesthetically (it can also be helpful to include examples of design that you do not like)
• Provide any brand guideline materials, (e.g.: color palette, typefaces, imagery, logos, etc.)
Additional Tips:
• The more specifics you provide the designer with, the more equipped he/she will be to meet your needs.
• Make sure all involved parties from your company are on the same page before handing it over to your designer.
Feel free to contact us at info@roycroftdesign.com.
