There are numerous Boston logo design, web design and graphic design firms in the New England area. Finding the right one for your project can be challenging. The primary step in your search for a Boston logo design firm is to define your needs and goals on paper prior to approaching a design studio (see “How to write a design brief”). The design brief will be a helpful kick-off document for your future design team, as well as an excellent reference for your internal team.
Also consider the following 5 factors when hiring a design firm:
1. Resources
The design firm you consider should be compatible with the scope of your project. If you have an overtly complex project likely to span many months to years, perhaps a larger agency of 30+ employees is more appropriate.
However, larger firms won’t dedicate a great deal of time and resources to “smaller” accounts, so going with a smaller graphic design studio or “boutique agency” in Boston may be more advantageous in that case. Smaller firms are capable of high quality (usually award winning) services with very competitive pricing. In addition, you are likely to have a whole team of creatives dedicated solely to your project.
2. Portfolio
It’s surprising how many people hire a design studio without actually reviewing a firm’s portfolio in detail. If possible, try to arrange an in-person portfolio presentation. You will be able to ask specific questions as they relate to your project, and you may even get some excellent ideas from the solutions a firm has provided for its other clients in the past.
3. Compatibility
Chemistry matters. If possible, try to meet the team of people that will be responsible for your project, specifically the lead project manager/designer or “point person” you are likely to interact with on a daily basis.
4. Estimates
Be sure to ask how a firm handles and provides estimates before proceeding. An estimate should be thorough enough to provide you with a line item breakdown of design and production costs, as well as additional rounds of edits and any anticipated external expenses that may be related to the project (such as photography or travel expenses).
5. Additional services
Does the Boston logo design firm you are considering offer other services you will likely need? After your brand and logo are designed you will probably need a business card, stationary and a web site. Later you may want to introduce other ongoing marketing—such as brochures, flyers, e-cards and Internet marketing. Keeping these services under one roof can save you a lot of trouble down the road, and often assures that your brand remains aesthetically consistent across the various pieces you produce.
We hope you find this post useful in your search for great Boston logo design!
Feel free to contact us at info@roycroftdesign.com
